websites web sites

I Build Websites

...I love building websites for small businesses, like yours, that customers love to come to,  that help you sell your products and services...and keep your customers coming back.

 

My Job

... is to help your website explain why customers should buy from YOU using words they will understand and respond to bringing you more business..

Hello, My name is Ren Kessler

I'd like to build Your website.

Website Building

From design through build to launch and beyond and all steps in between, your WordPress site will strengthen your marketing presence and help get you new business.   I can build it for you and keep you in front and center on the web.

Online Marketing

Internet Marketing is as much art as science.  With a targeted outreach plan, we can reach more prospects, reach them faster, and convert more to customers. That includes Email campaigns, Facebook pages and ads, SEO, and more.

Care Advantage!

What comes after the launch of your new site?  My CareAdvantage! program keeps your site running smoothly, updated, virus free, hosted, backed up, optimized, monitored, and secured. Full support.
See the Plans Here -->>

That Web Place may be your best choice

The Focus is on You

TOP OF THE LIST

Once I start on your site, you are my Number One priority until we are finished and you are satisfied.

STAY IN TOUCH

The most important thing in our relationship is keeping in touch.  Tell me if you prefer phone, email, or text.  I will become your favorite pest.  You will probably get tired of me.

WORK WITH YOUR BUDGET

You know what you can afford.  I can build a site that fits your budget.  That said, my suggestion would be to stretch it a little, so we can shoot for something even better.

YOUR APPROVAL AS WE GO

I don't consider a page complete until you have seen it and approve.  Only then will I begin working on the next phase.

IDENTIFYING YOUR "UBA"

Your "Unique Business Advantage," or "UBA," is what sets you apart.  Your site will tell your prospects why they should buy from you. Your "UBA" is why you are the best choice.

ON TIME SITE LAUNCH

On time and on budget.  My promise to you. 

Who Should You Choose?

I am not going to try to convince you that I am the
best, or the cheapest, or the coolest. But...

  • I work hard, I am honest, and I will make you happy with your new website.  No bull.
  • I will level with you about what I can or cannot do, and what can be done with your budget.  You will know before we start, what you can expect.  No bull.
  • You will see my progress along the way and together, we will make sure you are satisfied.  No bull.
  • When you try to reach me,  I will get back to you the same day or next day.  I won't disappear.  No bull.
  • You will get more than you pay for.   My guarantee: if you don't like it, you get your money back.  No bull
Web sites

How Do We Get Started?

Initial Questionaire

Once you decide we may be a fit, click any of the "Start" buttons on this page, and fill out my short questionnaire.  That will help me to get to know you a little and what you want from a website.  This way I can prepare for our next step. 
Let's get started now-->>

Brainstorming Session

We need about 45 minutes, in person or by phone, to go deep into what your website needs are, as well as your business and personal goals.  I need to get to know you better and get a feel for how you do business, who your team is, and what your business style is.

Deliver Proposal

It will take a few days to process what I learn and work up a proposal.  Then we will schedule a return call or visit and go over it.  We can work by email and phone if you prefer.  Once you accept the proposal, I will show you the development process and timeline.

Frequently Asked Questions

Do I really need a website?

Maybe you don't.  But I will bet you do, though you might not realize it.

You need to know your demographics.  Who are your customers?  How old are your customers?  Their gender and  preferences?  Most importantly how do they find businesses and shop?  Do they still use Yellow Pages, or do they use the web? Do they have PCs or tablets and smart phones, or use landlines?  And, really, really important: are your current customers aging out and being replaced with clients that use technology more than their parents?  The answer is "yes."

How much are you spending on other methods of advertising, including Yellow Pages, and how effective is it?  Are Yellow Pages, marketing brochures, etc. still working, or do you need to "get modern?"  Do you send flyers or use email?  Do you advertise in the paper or online?  Are you moving to where an ever younger audience is, or hoping they will move to you?

These are important questions to ask.  Are you are keeping up with your customers or are you asking them to stay behind with you?  More and more advertising is being done on the web.  Your competition is there  Shouldn't you be?

How much will my site cost?

I work strictly by proposal.  There is no way for me to project cost without going through a discovery process

It is no different than building a house.  I need an architectural blueprint.  I need to know how big the house will be, how many bedrooms, one story or two.How nice an exterior are you looking for?  Do you want a small kitchen or the deluxe kitchen?  Is the land ready to build on or do I need to bring in power, water and sewer?  Are we putting in a basement or a slab?  And like a house, we may be able to arrange financing.

Here are some questions to answer:

  • What do you want your site to do?  Do you want to make the phone ring, get people to walk into your location, or buy from your site?  Or do you want a simple online brochure?
  • Are you selling products or services, or both?
  • Do you have photos and marketing text ready to go, or will I need to create them?
  • What pages do you need?
  • Do you need a basic site, or something more sophisticated?
  • Do you need "fill-in" forms, newsletter signups, appointment book and calendar, membership, eCommerce and cart capabilities, pop-up screens, lead capture, etc.?
  • Do you need creative backgrounds, tailored graphics and fancy effects?
  • Do you need photography or videography or do you have them ready to go?

Once you make some basic decisions we will get together for a deeper discussion, where I get to know your business.  Then I will be able to give you a proposal.

The best I can do is give you a range of prices for some starter sites, and I won't be held to that pricing until after we meet.

You must be willing to go through this discovery process for us to work together.

My business is on Yelp, YP, and Facebook and I have listings on industry sites. Do I need to bother with a real site?

That's a great question. 

You need more than just a presence online.  You need to sell yourself.

These other services put your name out there, but do nothing to sell you.  They lump you in with all of your competitors.  They do nothing to separate you from your competition, and tell potential customer why the should buy from YOU.  They do not talk about your "Unique Business Advantage" or "UBA."  They do not sell you.That is OUR job. That is why a site is important.

Only a well crafted web site and modest social media and email campaigns can do that.  Yelp can also give you negative reviews.  YP lists just your name and phone number.  Facebook routinely never gets updated, so you always look out of date and behind the curve.

A website presents you in a very positive light, much like your business card and brochure.  We include marketing phrases, great looking photos, and testimonials from satisfied clients and, most importantly, your "UBA.".  We can prominently display your phone number, street address, and email address, and use a "Call To Action," just like traditional marketing and advertising.  We can do everything newspapers, radio, and magazines can do, we can do it more effectivly...and far cheaper.

Your website is a tool for selling YOU.

When will I be number one on Google?

The SEO (search engine optimization) service we  provide is very basic.  More sophisticated, professional services are available, and are more expensive, so the answer to your question is very complex. 

Remember this: SEO is an advertising campaign.  The more you invest in it, and the more you work it, the better your results will be.

Ask yourself these questions:

  • What is your budget for getting to number 1?
  • Do you know what keywords your customers use when searching for your kind of business?
  • Do you want to be number 1 in your local area, regionally, or nationally?  Or number 1 for your industry or for certain targeted demographics?
  • Do you want number 1 status for a single keyword, or do you need multiple keywords?
  • Can you afford professional SEO, or do you want stick with our basic SEO?

Being number 1 on Google is not automatic.  It needs to be worked.  Keyword research needs to be managed and adjusted on a regular basis.

You can get to number 1 for a single keyword and never even appear on page 1 for any other keywords.  Placement takes management, and each keyword has a  cost to move you up the ladder.  It must be worked, or you will move down as those site owners who are managing their placement move up.  Top keyword placement is bought from Google.  You bid against others in your industry and the highest bidder gets the highest placement.  You bid by the keyword.  You will never get better placement than those who pay for it unless you are willing to outbid them.

Effective SEO is not "if you build it they will come."  It take time and work to get you where you want to be.  SEO is a specialty, and we have professionals we can bring in to help you reach the goal. 

Remember: You will get what you pay for.

Keep in mind that there are other ways to attract business to your site including email marketing, social media marketing, and traditional advertising and marketing.

I'd like you to build my site but money is tight right now.

That happens.  That's why we buy cars and houses on a payment plan. That's why get get small business loans and lines of credit.

For businesses with good credit, we can arrange for financing.  We work with banks and leasing companies for short term financing, and, in extreme cases, I can carry the paper myself.

If you have a circumstance where a new site would help you build more business but don't have all the cash, we need to talk. 

Let's get it done.

Need more information?
Have doubts?
Have any questions?

Call, E-mail, or Send Me a Message

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Let's Talk

Fill out the Private Message box to the left,
or give me a call at
209-561-9165
or text to
949-636-6309

or send me an email to
Ren@ThatWebPlace.com

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